![]() Unlimited photos, uniform cross-platform experiences, and a more natively integrated cloud offering are becoming the trends. Long gone are the days of 3rd-party integrations with the likes of Dropbox or Box, instead they see the strategic value and are doing it themselves. Google, Apple, and Microsoft have all made significant moves with their consumer cloud offerings. Trusting each of these services to do that for you could be a risky proposition. The big question is–how safe and secure are all these services? How are they managing and protecting user data? Building a great app is one thing, but building and architecting your infrastructure to keep user data safe and secure is an entirely different beast. Indeed “the cloud” is becoming a set of service offerings, not a single application silo. Facebook, Instagram, Basecamp, flickr, Evernote, even Walgreens Photo have cloud storage capability built in. Almost every service has a cloud storage component, and often times the end user may not even consider it. What’s perhaps even more interesting is how many other companies offer cloud storage only as a feature of a greater user experience. While not all of these are household names, many are finding their niche by targeting one specific user benefit and perfectly solving the problem: backup, sharing, or photos, for example. Wikipedia lists 57 players in the consumer cloud sync and backup space. The fact is, “SSL” and “encryption at rest” is no longer sufficient to users. Even governments are stepping in, as evidenced by the sweeping changes in the EU Data Protection Directive. ![]() ![]() End users are thinking more about wherethey are storing data, and how that data is being managed. With data breaches becoming a common occurrence on the news and in letters from our banksandhealth providers, it seems that we are finally starting to care about data security. The market is shifting and new trends are emerging, namely: Simply put, Dropbox and their old security model are no longer good enough, which presents opportunities (and challenges) for others in the space. The company set the standard on how to store users’ data, providing “good enough” security for the average consumer.įast forward five years, and things have gotten interesting. The consumer cloud war was won, and Dropbox was the billion dollar darling. They announced 50M user accounts, and seemed to be outpacing the competition by leaps and bounds. "The services that privately and securely store user data are increasingly winning out, even if not “free”"īack in 2011, it seemed that Dropbox was on an unstoppable roll to become theone and only consumer cloud service. ![]() But how secure are all of those services? What are they actually doing to protect my data? The answers to these questions increasingly matter to end users. This has lead to an explosion of cloud-based products and services, to the benefit of the end users from a cost and feature perspective. We all know cloud storage is a convenient, accessible technology that gives us access to our data anywhere, across multiple devices.Our increasing appetite to create and manage content is growingbeyond our device capabilities. It is an interesting time for the cloud storage industry. ![]()
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